Sunday, December 05, 2010

It is not always what it seems

I could not understand why there are so many ads to World Cup Cricket starting Feb 2011. There are huge hoardings put in most parts of the city highlighting 2011 Cricket World Cup to be broadcast by a few Sports Channels.

I could not imagine why anyone would want to spend lakhs of rupees on advertising an event which will be a mega success anyways even without any advertisement. Then I realized that the real motto of the advertisement is not to woo the already-cricket-frenzy-public to watching cricket on their channels: it is to save tax under the bracket of Advertisements and Marketing.


A person is in ground floor. He wants to use the elevator. The display shows that the elevator is currently in Floor 2. He presses the button. The display starts descending: it reads 1 and then 0. As the door opens, he moves forward to enter the elevator only to find that there are people in the elevator who want to exit. So he gives way, a little taken aback to find people in the elevator.

He was taken aback because he was under the impression that the elevator descended because he had pressed the button. But, without his knowledge, there were people filtering into the elevator in Floor 2 at the exact same time and they had pressed the Level 0 button. So the elevator had descended from Level 2 to Level 0 not because he had pressed the button but because the folks at Level 2 inside the elevator had pressed the Level 0 button.


Just goes to show there is more to this world than that meets the eye...

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